# 761 Ventures > 761 Ventures is a digital studio in Delray Beach, Florida, built by operators. It builds the entire digital side of a business: websites built for Google, local search and AI answers (SEO, GEO, AEO), CRMs and lead systems, custom software and operating systems, native mobile apps, AI assistants and agents, dashboards and reporting, video and imagery, and automation. Clients are operating businesses and law firms across Palm Beach County, South Florida and nationwide, in transportation, construction, home services, financial services, hospitality, youth sports and legal. 761 Ventures grew out of Slidr, an electric shuttle company serving universities, hotels and planned communities since 2016. Most of the software 761 Ventures offers was built for Slidr first and then rebuilt for clients. Engagement model: fixed price build after a short audit, then a monthly retainer for content, automation and support. The client owns the code, accounts and data. ## Pages - Home, capabilities and portfolio: https://761ventures.com/ - Start a project (intake form): https://761ventures.com/intake - Case studies: https://761ventures.com/work - Free 12 point website scorecard: https://761ventures.com/scorecard - Blog: https://761ventures.com/blog - Services (one page per thing we build): https://761ventures.com/services - Industries we work with: https://761ventures.com/industries - Resources hub: https://761ventures.com/resources - Plain English glossary (60 terms, each with its own page): https://761ventures.com/glossary - Free playbooks (24 copy and use prompts and checklists): https://761ventures.com/playbooks - The stack we build with: https://761ventures.com/tools - Contact: https://761ventures.com/contact - Monthly notes (newsletter): https://761ventures.com/newsletter ## Services - Websites built to be found: https://761ventures.com/services/websites - SEO, GEO and AEO: https://761ventures.com/services/seo-geo-aeo - CRMs and lead systems: https://761ventures.com/services/crm-and-lead-systems - Custom software: https://761ventures.com/services/custom-software - Mobile apps: https://761ventures.com/services/mobile-apps - AI assistants and agents: https://761ventures.com/services/ai-assistants-and-agents - Dashboards and reporting: https://761ventures.com/services/dashboards-and-reporting - Video and imagery: https://761ventures.com/services/video-and-imagery - Automation: https://761ventures.com/services/automation ## Industries - Law firms: https://761ventures.com/industries/law-firms - Home builders and remodelers: https://761ventures.com/industries/home-builders-and-remodelers - Home services (landscaping, painting, pool, roofing, HVAC, cleaning): https://761ventures.com/industries/home-services - Hospitality and transportation: https://761ventures.com/industries/hospitality-and-transportation - Financial advisors: https://761ventures.com/industries/financial-advisors - Youth sports and coaching: https://761ventures.com/industries/youth-sports-and-coaching ## Site assistant The site has an assistant named Sloan (bottom right of every page) that answers from everything published here and can take a visitor's details for a person to follow up. There is also a site wide search (Cmd K) across pages, articles, glossary terms and playbooks. ## Case studies - SouthShore Builders, custom home builder in Delray Beach: https://761ventures.com/work/southshore-builders - Key Financial Group of Florida, retirement advisor in Lake Worth: https://761ventures.com/work/key-financial-group - Oceans Edge Landscaping, West Palm Beach: https://761ventures.com/work/oceans-edge-landscaping - Coastal Paint and Design, South Florida painting company: https://761ventures.com/work/coastal-paint-and-design - Cabinet House, South Florida cabinetry: https://761ventures.com/work/cabinet-house ## Blog posts (56 posts, grouped by topic) ### AI at work - What an AI assistant on a website actually does all day: https://761ventures.com/blog/what-an-ai-assistant-on-a-website-actually-does - How we pick an AI model for a client project: https://761ventures.com/blog/how-we-pick-an-ai-model-for-a-client-project - OpenAI, Anthropic, Google and the rest: what each is for when you are building: https://761ventures.com/blog/openai-anthropic-google-and-the-rest-what-each-is-for - Agents versus assistants: the difference that matters to a business owner: https://761ventures.com/blog/agents-versus-assistants-the-difference-that-matters-to-an-owner - The morning brief: an AI agent that reads your business before you do: https://761ventures.com/blog/the-morning-brief-an-ai-agent-that-reads-your-business-before-you-do - What an AI assistant should never say on your site: https://761ventures.com/blog/what-an-ai-assistant-should-never-say-on-your-site - Should your business put an AI assistant on its website?: https://761ventures.com/blog/ai-assistant-on-your-website - AI wrote the first draft, a human checked the facts: how our content pipeline works: https://761ventures.com/blog/ai-wrote-the-first-draft-a-human-checked-the-facts - Open models versus hosted models for small business software: https://761ventures.com/blog/open-models-versus-hosted-models-for-small-business-software - Why your AI assistant needs a name and a job description: https://761ventures.com/blog/why-your-ai-assistant-needs-a-name-and-a-job-description - AI phone screening for applicants: how it works and where it stops: https://761ventures.com/blog/ai-phone-screening-for-applicants-how-it-works-and-where-it-stops ### Websites - SEO, GEO and AEO explained in plain English: https://761ventures.com/blog/seo-geo-aeo-explained - What a law firm website needs to get found in Palm Beach County: https://761ventures.com/blog/law-firm-website-palm-beach-county - A 12 point website checklist for Delray Beach businesses: https://761ventures.com/blog/delray-beach-business-website-checklist - What a website built for 2026 looks like under the hood: https://761ventures.com/blog/what-a-website-built-for-2026-looks-like-under-the-hood - Design for the phone first, then make it beautiful on the desktop: https://761ventures.com/blog/design-for-the-phone-first-then-make-it-beautiful-on-the-desktop - One page per service, one page per city: the structure that ranks: https://761ventures.com/blog/one-page-per-service-one-page-per-city-the-structure-that-ranks - llms.txt and schema: how AI assistants learn who you are: https://761ventures.com/blog/llms-txt-and-schema-how-ai-assistants-learn-who-you-are - Why page speed is a sales problem, not a tech problem: https://761ventures.com/blog/why-page-speed-is-a-sales-problem-not-a-tech-problem - The launch mistakes that make a new site invisible: https://761ventures.com/blog/the-launch-mistakes-that-make-a-new-site-invisible - A homepage is a conversation, not a brochure: https://761ventures.com/blog/a-homepage-is-a-conversation-not-a-brochure - Your domain, your email, your analytics: what you should own and why: https://761ventures.com/blog/your-domain-your-email-your-analytics-what-you-should-own - Rebuild or repair: how we decide what to do with an existing site: https://761ventures.com/blog/rebuild-or-repair-how-we-decide-what-to-do-with-an-existing-site - What your Google Business Profile and your website need to agree on: https://761ventures.com/blog/what-google-business-profile-and-your-website-need-to-agree-on ### New software - Vibe coding: what it is, what it is not, and what it means for your business: https://761ventures.com/blog/vibe-coding-what-it-is-and-what-it-is-not - We cloned a CRM for a new industry in a day. Here is how: https://761ventures.com/blog/we-cloned-a-crm-for-a-new-industry-in-a-day-here-is-how - The new age of software development: what changed and what did not: https://761ventures.com/blog/the-new-age-of-software-development-what-changed-and-what-did-not - Claude Code, Cursor and the tools we actually build with: https://761ventures.com/blog/claude-code-cursor-and-the-tools-we-build-with - You should own your software, and here is what that means: https://761ventures.com/blog/you-should-own-your-software-and-here-is-what-that-means - A real app or a website that installs: how to choose: https://761ventures.com/blog/a-real-app-or-a-website-that-installs-how-to-choose - Why custom software stopped being expensive: https://761ventures.com/blog/why-custom-software-stopped-being-expensive - Test on the real thing: why we verify on the live preview, not a laptop: https://761ventures.com/blog/test-on-the-real-thing-why-we-verify-on-the-live-preview - Multi tenant in plain English: one codebase, many companies: https://761ventures.com/blog/multi-tenant-in-plain-english-one-codebase-many-companies - The two bugs we inherited by cloning, and what they taught us: https://761ventures.com/blog/the-two-bugs-we-inherited-by-cloning-and-what-they-taught-us ### Design - Design that converts: the handful of rules we never break: https://761ventures.com/blog/design-that-converts-the-handful-of-rules-we-never-break - From mockup to pixel perfect: how we build to an approved design: https://761ventures.com/blog/from-mockup-to-pixel-perfect-how-we-build-to-an-approved-design - Dark mode is not a brand: why we default to light: https://761ventures.com/blog/dark-mode-is-not-a-brand-why-we-default-to-light - Icons, not emoji, and other small choices that make a site look expensive: https://761ventures.com/blog/icons-not-emoji-and-other-small-choices-that-make-a-site-look-expensive - Motion with a purpose: when animation helps and when it annoys: https://761ventures.com/blog/motion-with-a-purpose-when-animation-helps-and-when-it-annoys - A dashboard people open: the design rules behind our client reports: https://761ventures.com/blog/a-dashboard-people-open-the-design-rules-behind-our-client-reports - Pitch sites instead of PDFs: the proposal that is a website: https://761ventures.com/blog/pitch-sites-instead-of-pdfs-the-proposal-that-is-a-website - Illustrated covers and real photos: how we picture a brand without stock images: https://761ventures.com/blog/illustrated-covers-and-real-photos-how-we-picture-a-brand-without-stock ### Running it - The five minute rule: where most businesses lose the lead: https://761ventures.com/blog/the-five-minute-rule - What a weekly website audit catches that a redesign never will: https://761ventures.com/blog/weekly-website-audit - A CRM is a promise to reply: how we wire follow up so nobody is forgotten: https://761ventures.com/blog/a-crm-is-a-promise-to-reply-how-we-wire-follow-up - Lead scoring in plain English: why the hot ones float to the top: https://761ventures.com/blog/lead-scoring-in-plain-english-why-the-hot-ones-float-to-the-top - The Monday audit: what an automated weekly check actually runs: https://761ventures.com/blog/the-monday-audit-what-an-automated-weekly-check-actually-runs - Your marketing numbers in one place every morning: https://761ventures.com/blog/your-marketing-numbers-in-one-place-every-morning - New lead alerts that actually arrive, and the bug that silently ate them: https://761ventures.com/blog/new-lead-alerts-that-actually-arrive - Partners in one CRM without seeing each other's leads: https://761ventures.com/blog/partners-in-one-crm-without-seeing-each-others-leads - The intake form that qualifies before anyone calls: https://761ventures.com/blog/the-intake-form-that-qualifies-before-anyone-calls - A self publishing blog: what runs every week without anyone: https://761ventures.com/blog/a-self-publishing-blog-what-runs-every-week-without-anyone - One login for the whole company: what an operating hub replaces: https://761ventures.com/blog/one-login-for-the-whole-company-what-an-operating-hub-replaces - The CRM that works like an app on your phone and a workspace on your desk: https://761ventures.com/blog/the-crm-that-works-like-an-app-on-your-phone - What should happen in the first five minutes after a form submits: https://761ventures.com/blog/what-to-do-in-the-first-five-minutes-after-a-form-submits - The questions your assistant could not answer are your best content: https://761ventures.com/blog/the-questions-your-assistant-could-not-answer-are-your-best-content ## Contact - Intake form: https://761ventures.com/intake