A 12 point website checklist for Delray Beach businesses

Run this against your own site. Most local businesses we meet pass five or six of the twelve. Each miss is a specific, fixable reason customers are going somewhere else.

Being found

1. Your city is in the home page headline or first paragraph. "Custom cabinetry in Delray Beach" ranks. "Quality craftsmanship you can trust" does not.
2. Name, address and phone match your Google Business Profile exactly. Same suite number, same punctuation. Mismatches split your credibility across listings.
3. One page per service. Kitchens, baths, outdoor. Not one "Services" page with everything on it.
4. One page per area you serve, if you work beyond your own city. Boca Raton, Boynton Beach and West Palm Beach each deserve their own.
5. Schema on every page. LocalBusiness on the home page, Service on service pages, FAQ on anything with questions. This is the structured description Google and AI tools read directly.
6. Nothing blocking crawlers. Check that yourdomain.com/robots.txt does not say "Disallow: /". It happens more than you would think.

Being trusted

7. Real reviews on the site, linked to the real Google listing. We have seen review buttons that pointed at a blank map.
8. Real photos of real work. Stock photos of someone else’s kitchen cost you the job. Your own photos, even imperfect ones, win it.
9. A person. The owner’s name, face and a sentence about why they do this. People hire people.

Being contacted

10. It loads in under three seconds on a phone. Test it on your own phone on cellular, not office wifi.
11. One obvious way to reach you on every page, and the form actually sends. Submit a test every month.
12. Every inquiry gets an instant, human sounding reply and a follow up. This is the one most businesses miss, and the one that changes the numbers the most.

Scoring

Ten or more: your site is doing its job, and the next step is content and an AI assistant to catch after hours traffic. Seven to nine: fix the misses this month, they are usually quick. Six or fewer: the site is probably costing you customers and a rebuild will pay for itself.

If you want us to run the checklist for you, send the site through the intake and we will come back with the misses and what each one would take to fix.

Questions people ask