The tasks nobody has time for are the ones that quietly cost the most: the lead alert that never arrived, the site setting nobody checked, the blog that stopped in April. We wire them to run on their own and tell you when they did.
Nobody notices the automation that works. Everybody notices the one that is missing. A painting company we work with had a live site that was getting no search traffic for weeks, and nobody could see why. The weekly audit found a robots file telling every search engine to go away. A launch setting had never been flipped. One line fixed it, and automation caught it instead of months of wondering.
The same pattern shows up everywhere. A lead alert that silently fails is worse than none, because you think you are covered. A blog that publishes every week builds a library; one that publishes when someone remembers builds a graveyard. An owner who reads six dashboards reads none of them. The fix in every case is the same: write down what should happen, make it happen on a schedule, and make it report back.
The jobs that are easy to describe and tedious to do, wired so the result lands where you already look.
The audit is a list of what should happen on its own and does not. We walk through a lead, a hire, a week of marketing and a month of reporting, and write down every step a person does by hand. You get the list ranked by what it costs you when it slips.
Then a fixed price build of the first set: usually lead alerts, the weekly audit and the publishing calendar, since those pay back fastest. Each automation is verified by making the real thing happen and watching the result arrive, not by trusting a green checkmark. Weeks, not months.
On the retainer we watch the automations (a schedule that silently stops is the failure we design against), add the next ones from the list, and tune the ones running. Everything runs in your accounts and keeps running if you stop.
Twelve or so things that break quietly: the robots file, the sitemap, the canonical domain, schema on key pages, page speed, broken links, that the analytics and Clarity tags are firing, that the Google Business Profile matches the site, and that forms still deliver. It posts a short report every Monday and opens a fix when something fails.
By sending real ones and watching them land, every time something changes. Alerts go out from your own Google Workspace address with the mail records set up so they are not marked as spam. Retries are safe, so a hiccup cannot create two leads. And the weekly audit submits a test lead so a silent failure cannot last more than a week.
Both, depending on the job. Zapier is right for glue between two mainstream tools where a prebuilt connection exists. Anything that touches your CRM, your website or your data in a way that has to be exact, we build as a small piece of code in your account, so it is testable and does not depend on a monthly plan.
Not if it is run the way we run it. The posts draw on your own projects, photos and the questions your customers ask. AI writes the first draft inside rules about your voice, and a human checks the facts before it publishes. The result reads like your company, and it shows up every week.
You hear about it. Every scheduled job reports whether it ran, and a job that does not report is treated as broken. On the retainer we watch those reports and fix what fails, usually before you notice. A quiet failure is the thing we design against, because an automation you believe in that has stopped is worse than none.
Tell us which tasks eat your week and we will come back with what to automate first and how you will know it ran.
Most website problems are not design problems.
Running itA new lead alert that never arrived, the server bug behind it, how we found it on a client CRM, what we changed, and why we now test alerts with a real lead.
Running itHow a self publishing blog works for a landscaper or advisor: topics from unanswered questions, sourced claims only, real photos, and automatic weekly publishing.