Free playbooks

24 playbooks. Copy one, use it today.

Ready to paste prompts for Claude or ChatGPT, and checklists you can run yourself. Each one is something we already do for clients, written so you can do it without us.

Getting foundPrompt

Write your Google Business Profile description

Turns your plain notes into a 750 character business description, a clean services list and category picks for Google Business Profile.

15 minAny local service business whose Google profile
Getting foundChecklist

Weekly website health check

A 15 minute Monday routine that catches broken forms, dead pages and dropped rankings before they cost you a month of leads.

15 minThe owner or office manager who is
Getting foundPrompt

Turn one service into a page that ranks

Writes a complete page for one service, built the way Google and AI tools like to read it: direct answers, specifics, a clear next step.

30 minA service business whose site lists everything
Getting foundPrompt

City page writer for a service area

Writes a page for one town you serve that reads like you actually work there, not a template with the city name swapped in.

30 minA business that serves several towns but
Getting foundPrompt

FAQ generator that earns answer boxes

Turns the questions you answer every day into FAQ copy written the way Google answer boxes and AI tools quote it: direct answer first, then why.

20 minAny business that gets the same ten
Getting foundChecklist

Site launch checklist so Google can find you

The 18 things that must be true on launch day or Google and your customers will not find the new site.

45 minAn owner launching a new site or
LeadsPrompt

Five minute reply to a new web lead

Paste the lead's message and get a reply that answers their question, asks the one thing you need to quote, and offers a time to talk.

5 minAnyone who answers the inbox and wants
LeadsPrompt

Follow up sequence for a quote that went quiet

Builds a four message follow up for one quiet quote, spaced over three weeks, each with a reason to reply that is not "just checking in".

15 minA business that sends quotes and then
LeadsPrompt

Lead scoring rules for your intake form

Turns your gut feel about good and bad leads into a written scoring rubric your team or your CRM can apply the same way every time.

25 minAn owner with more inquiries than they
LeadsPrompt

Review request message after a job

Writes the text and email you send the day a job wraps, with the direct link to leave a Google review and a one line reminder for a week later.

10 minA business with happy customers and fewer
LeadsPrompt

Missed call text back script

Writes the automatic text that goes out when you miss a call, plus the follow ups for the next hour and the next morning.

10 minAny business that misses calls during jobs
AI assistantsPrompt

Job description for your website assistant

Produces the instructions that define your website assistant: its name, its job, how it talks, what it is allowed to say and what it never says.

30 minAn owner adding an AI chat assistant
AI assistantsChecklist

Fact sheet your assistant answers from

The 18 pieces of information to collect in one document before your assistant goes live, so it answers from facts instead of guessing.

45 minAn owner about to launch an AI
AI assistantsChecklist

Testing your assistant before launch

Twenty questions to ask your assistant before it talks to a real customer, covering the easy ones, the trick ones and the ones that should go to a human.

30 minAn owner about to turn on a
AI assistantsPrompt

Hand off rules: when the assistant gets a human

Writes the exact rules for when your assistant should stop and bring in a person, what it says while doing it and what it sends you.

20 minAn owner whose assistant either hands off
WebsitePrompt

Homepage rewrite in plain English

Rewrites your homepage so a stranger knows what you do, where and for whom in the first five seconds, with the proof and the next step right below.

30 minAn owner whose homepage opens with a
WebsitePrompt

Case study writer from a finished job

Turns your notes about one finished job into a short case study with the problem, what you did and the result, in the customer's terms.

25 minA business with great finished work and
WebsiteChecklist

Twelve point website scorecard

Score your own site on the same twelve points we check in our free scorecard, from "says what you do in five seconds" to "form actually sends".

20 minAny owner who wonders whether their site
WebsiteChecklist

Photo shot list for a service business

The 16 photos every service business website needs, from the hero shot to the before and after pairs, with what each one is for.

20 minAn owner paying for photos, or shooting
WebsitePrompt

About page that sounds like a person

Writes an about page from your real story: why you started, what you believe about the work, who is on the crew.

25 minAn owner whose about page says "founded
Running the businessPrompt

Monday morning brief from your numbers

Paste last week's numbers (leads, jobs, revenue, site visits, whatever you track) and get a one page brief: what moved, why it probably moved, and three things to do this week.

15 minAn owner who has the numbers somewhere
Running the businessPrompt

Turn a meeting recording into tasks

Paste a transcript from any recording tool and get the decisions, the tasks with owners and dates, the open questions and a follow up note you can send in two minutes.

10 minAnyone who records calls and site walks
Running the businessPrompt

Standard operating procedure writer

Talk through how you do a task once, paste the transcript, and get a clean step by step procedure a new hire can follow without calling you.

25 minAn owner who is the only one
Running the businessChecklist

Quarterly website and lead review

A 45 minute review every quarter that connects what the website did to what the business booked, and ends with the three changes for next quarter.

45 minAn owner who wants to know, four

The playbooks are free. The doing is the hard part.

If you would rather have it built and running, send the intake and name the playbook.