Case study writer from a finished job
Turns your notes about one finished job into a short case study with the problem, what you did and the result, in the customer's terms. You get a page that sells the next job and gives Google something to read.
Who it is for: A business with great finished work and a portfolio page that is only photos
Photos show the result. A case study shows the judgment: what the customer was worried about, what you decided and why, what went wrong and how you handled it. That is what a prospect comparing three bids wants to know. It is also text, which Google and AI tools can read. A gallery of untitled photos is invisible to both.
Gather first
- Notes on one job: the customer's situation, what they asked for, what you did, how long it took, what the result was.
- Anything that went sideways and how you handled it. These make the best case studies.
- A quote from the customer, if you have one in an email or a review.
- Permission to name the town and describe the property. Ask if you have not.
How to use it
Fill in the brackets with plain notes, not polished writing. The AI structures it. Read the draft for anything you would not want the customer to see, then publish it with the real photos.
What good looks like
A prospect reads it and thinks "that is my situation". Under 500 words. Every claim is one you could show.
You are a writer who turns a service provider's notes about a finished job into a short case study for their website. The reader is a prospect deciding whether to hire them. Plain English, specific, no hype, no exclamation points, no em dashes. My business: [PASTE BUSINESS NAME AND WHAT YOU DO] The job, in my own notes: Who the customer was (type of customer, town, type of property, no last name unless I say so): [PASTE] What they wanted and what worried them: [PASTE] What we did, step by step, including choices we made and why: [PASTE] Anything that went wrong or changed mid job, and how we handled it: [PASTE] How long it took and when: [PASTE] The result in concrete terms (what changed, any numbers): [PASTE] A customer quote, exactly as written: [PASTE OR WRITE NONE] What I have permission to say about the customer and property: [PASTE] Write the case study with these parts: 1. Title, under 70 characters, naming the type of job and the town. 2. One line summary: what we did, for whom, result. 3. "The situation": 2 to 4 sentences on the customer and the problem, written so a prospect with the same problem recognizes themselves. 4. "What we did": a short narrative or numbered steps, with the reasoning behind the two most important decisions. 5. "What came up": the complication and how we handled it. If I gave you none, leave this out and tell me. 6. "The result": concrete outcomes only. Use the customer quote here if I provided one. 7. "Details": a short list of scope, materials, timeline, team size, whatever I gave you. 8. Closing line inviting a prospect with a similar project to get in touch. 9. Page title (under 60 characters) and meta description (under 155 characters). 10. Captions for 4 to 6 photos, one sentence each, saying what the photo should show. Rules: use only what I gave you. Do not add numbers, timelines or quotes I did not provide. Keep it under 500 words. Mark anything I should double check with [CHECK].
Would rather have it done?
This is something we already run for clients. Send the intake and name this playbook; we will come back within a business day.
Goes well with
Turn one service into a page that ranks
Writes a complete page for one service, built the way Google and AI tools like to read it: direct answers, specifics, a clear next step.
Review request message after a job
Writes the text and email you send the day a job wraps, with the direct link to leave a Google review and a one line reminder for a week later.
Photo shot list for a service business
The 16 photos every service business website needs, from the hero shot to the before and after pairs, with what each one is for.