Personal injury, family, estate and business attorneys compete for the same searches in the same cities. We build firm sites with a page for every practice area and every city you serve, an intake that asks the right questions before anyone calls, and a CRM that keeps conflict notes with the lead.
A single "Practice Areas" page that lists ten things cannot rank for any of them. Google ranks pages, not firms, and a visitor looking for a custody lawyer does not want to scroll past bankruptcy to find you.
People search for a lawyer at night and on weekends, often right after something went wrong. A voicemail box at 9 pm is a lead handed to the next firm on the list.
A name and a phone number tells you nothing about whether the matter is in your area, in your county, or inside the filing deadline. Someone on your staff spends the first ten minutes of every call finding out.
When intake lives in email and sticky notes, nobody can see who called back, what was said, or whether a conflict check was run before the consult was booked.
One page per practice area and one per city you serve, each with its own title, description and schema (the labels in the code that tell Google and AI assistants what the page is). This is the structure that ranks for "divorce lawyer boca raton" and the other searches that matter to you.
Local search and AI answersYour Google Business Profile, your site and the legal directories agree on name, address and phone. Attorney and FAQ schema so Google AI Overviews and ChatGPT have something accurate to quote when someone asks for a lawyer in your city.
An intake that qualifiesA short form that asks the basics first, then the questions that matter for the matter type (when did it happen, which county, is there already a case number). Answers are scored so the strongest matters float to the top of the list.
An after hours assistantA named assistant on the site that answers from your own content, never gives legal advice, collects the facts and books the consult. It works at 9 pm and on Sunday, and every conversation lands in the CRM.
A CRM with conflict notesEvery lead on one timeline: who called, what was said, the conflict check result, the consult date. Roles for partner, associate and intake staff, and follow up tasks so nobody is forgotten.
These are the searches the site is built to answer, one page each.
No, and we build it so it cannot. The assistant answers questions about the firm, the practice areas and what to expect, collects the facts of a potential matter and books the consultation. It is instructed to say that it is not a lawyer and that nothing it says is legal advice, and those limits are tested before launch and checked afterward.
Because people search with a city in the query, and Google matches the page to the search. A firm in Delray Beach that also takes cases in Boca Raton, Boynton Beach and West Palm Beach needs a page that says so for each one. The content on each page has to be real, written for that city, not a copy with the name swapped.
Not when the first step is short. We ask for the basics, then let the visitor choose whether to answer a few more questions about the matter. Nothing in the second step is required. Serious prospects usually answer, and the firm gets a scored, summarized lead instead of a bare phone number.
The firm does. The domain, the code, the Google accounts and the lead data are in the firm's name from day one. If we stop working together, nothing stops working, and the firm can hand everything to the next team without asking us for a password.
Run the free 12 point scorecard, or tell us about the firm in a two minute intake and we will reply within a business day.
The pages, proof and technical plumbing a law firm website needs to show up on Google, the local map and AI answers across Delray Beach, Boca Raton, West Palm Beach and Jupiter.
Running itHow we build multi step intake forms that score a lead before anyone calls, and what changes between a home builder, a Boca Raton advisor and a law firm.
AI at workThe guardrails we put on every website AI assistant: no invented prices, no legal or medical advice, never pretend to be human, and trained on the live site only.