Sometimes the right answer is a real app in the App Store. Often it is a website that installs to the home screen and does the same job for a fraction of the effort. We build both, we tell you which one you need, and the app and the office share one database.
Every business owner has been quoted an app that cost a fortune and shipped late. The reason is usually that the wrong kind of app was chosen. A native app (one written for iPhone and Android specifically, in Swift and Kotlin) is the right call when you need the camera, background GPS, push notifications that must arrive, offline use, or a presence in the stores that your customers expect.
For a lot of internal tools, a web app that installs is the better answer. It opens from the home screen, runs full screen with bottom tabs, and works on every phone from one codebase. Our own CRM works this way and owners run their pipeline from it between appointments. The skill is knowing which one you are actually asking for, before anyone writes code.
Apps for the people in the field and the customers they serve, on the same data the office sees.
The audit answers one question first: native or web. We look at what the app has to do on the device, who will install it and how, and what it talks to. You get a written recommendation and the reasons, and often the answer is the cheaper one.
Then a fixed price build. We design for the phone first, build on a live preview you can open on your own device, and test on real phones before release. For a native app we handle the store listings and the review back and forth under your accounts. Weeks, not months for a web app; native takes longer and we say so up front.
On the retainer we ship updates, keep the stores happy, watch crash reports and add the next feature your people ask for.
Most internal tools do not need a native app. A web app that installs to the home screen gives you full screen, bottom tabs and one tap actions from one codebase on every phone. You need native when the job depends on the camera, background GPS, push notifications that must arrive, offline use or a store presence. We tell you which after the audit.
Yes. We publish under your Apple and Google developer accounts, so the listing, the reviews and the users belong to you. We handle the setup, screenshots and the review process. If you ever change developers, nothing has to move and nothing has to be bought back.
Yes, and it should. We build the app on the same database as your other tools, usually Supabase, so a lead captured on the site, a shift set in the office and a photo taken in the field all land in one place. Nobody retypes anything and the reports come from one source.
Swift for iPhone and Kotlin for Android, the languages Apple and Google recommend. That means the app feels right on each platform, gets the new features when the operating systems update, and can be maintained by any iOS or Android developer later. We avoid frameworks that leave you dependent on one vendor.
A web app that installs usually ships in weeks, not months, because it starts from a proven base. A native app takes longer, mostly for store review and device testing, and we give you a schedule before we start rather than a guess. Either way you see it on your own phone from the first week of the build.
Describe what the app has to do and who will use it, and we will tell you native or web, and what it takes to build.
Native app through the App Store or an installable web app? How we choose for clients based on notifications, camera, offline use, store review and update cost.
Running itWhy we build the CRM as a phone app for owners and a full workspace for admins: bottom tabs, one tap call and text, full screen lead sheets, installable from Safari.
WebsitesMost local searches happen on a phone.