SEO is being found on Google. GEO is being cited in AI answers like ChatGPT and Google AI Overviews. AEO is being the direct answer to a question. The same work drives all three, and most of it is fixing what your site and your listings already say about you.
For twenty years getting found meant ranking on Google. That still matters, but a growing share of people now ask an AI assistant instead: ChatGPT, Google AI Overviews, Perplexity. Those tools do not show a list of ten links. They give one answer and name a few sources. If your business is not one of them, you are not in the conversation.
The good news is that the work overlaps. AI assistants read the same schema, the same clearly written service pages and the same consistent business details that Google reads. A page that states plainly what you do, where you do it and how to reach you is what both systems want. GEO (generative engine optimization) and AEO (answer engine optimization) are new names for being clear and checkable.
We start with the plumbing, because a site that search engines cannot read will not rank no matter how good the copy is.
The audit comes first. We run the 12 point scorecard against your site, check your Google listing and the directories, and send back a short list: what is blocking you, what is missing, and what we would fix in what order. One painting company we audited had a live site that was telling every search engine to go away. One line fixed it.
Then a fixed price build to clear the list: technical fixes, schema, profile cleanup and the pages you are missing. Weeks, not months.
After that, the monthly retainer keeps it moving: a weekly automated audit so a launch setting cannot quietly undo the work, content on a schedule, and a reporting page that pulls Search Console, Analytics and Clarity together so you see what changed without reading a PDF.
SEO gets you listed on Google. GEO (generative engine optimization) gets you named as a source in AI generated answers. AEO (answer engine optimization) gets your page used as the direct answer to a question. They sound separate but reward the same things: clear pages, structured labels, consistent business details and content that answers real questions.
We do not promise a timeline or a ranking, because nobody controls Google. Technical fixes take effect once Google recrawls the site. Content and reputation build over months. What we do promise is that you can see every change in Search Console and Analytics, and that we tell you what moved and what did not each week.
Usually not. Most of the work is fixing what the site already says: a blocked robots file, missing schema, a wrong canonical, a Google listing that disagrees with the site. If the site is built on something that cannot carry schema or load fast, we tell you, and a rebuild becomes part of the plan.
By giving the AI something checkable to cite. AI assistants pull from pages that state facts plainly, carry schema, and agree with the rest of the web about the business. We publish an llms.txt file, label every page, and write answer content in the words customers use. Being cited is never guaranteed, but being citeable is in your control.
A reporting page you can open any day, plus a short weekly note. The page pulls Google Analytics, Search Console and Clarity together with leads by source, refreshed nightly. The weekly audit tells you if anything broke. No forty page PDF, and no metrics that look good but do not relate to a lead.
Run the free scorecard or start a project, and we will send back a fix list with what we would do first.
What SEO, GEO (generative engine optimization) and AEO (answer engine optimization) actually mean, how they differ, and what a small business in Delray Beach or anywhere else should do about all three in 2026.
WebsitesWhat llms.txt and schema do for a local business site, what goes in each, how we generate both from the site, and why it matters when an AI assistant describes you.
WebsitesThe launch mistakes that make a new website invisible on Google: indexing left blocked, no sitemap, duplicate addresses, dead redirects, misplaced analytics.
A site that looks good and gets found by nobody is a common problem.
See how it worksThe tasks nobody has time for are the ones that quietly cost the most: the lead alert that never arrived, the site setting nobody checked, the blog that stopped in April.
See how it works