Twelve point website scorecard
Score your own site on the same twelve points we check in our free scorecard, from "says what you do in five seconds" to "form actually sends". You get a score out of twelve and a short list of what to fix first.
Who it is for: Any owner who wonders whether their site helps or hurts and wants a number in 20 minutes
You cannot see your own website the way a stranger does. You know what you do, so the vague headline reads fine to you. This scorecard forces the stranger's view. Each point is a yes or no. Add up the yeses. Anything under eight means the site is costing you work.
Gather first
- Your phone, with the site open over cell data.
- A laptop with the site open.
- Someone who has never seen the site, if you can borrow them for five minutes for point 1.
How to use it
Go through all twelve and mark yes or no. Be strict. "Sort of" is a no. Write the noes on one line in order of how much they would cost you: a broken form first, a missing alt text last. If you would rather have us run it, the free scorecard at /scorecard does the same twelve checks and sends you the result.
What good looks like
Ten or more. Most sites we see start at five or six, and the fixes for the first three noes are usually a day of work.
1. Five second test. Show the homepage to someone who has never seen it for five seconds, then close it. They can say what you do and where. Yes or no. 2. The headline on the first screen names your service and your area in plain words, not a slogan. 3. The phone number is visible on the first screen on a phone, and tapping it dials. 4. There is one obvious next step (a button that says call, get a quote or book) on the first screen and again at the bottom of every page. 5. Each main service has its own page with its own title, not one combined "Services" page. 6. The site names the towns you serve in text somewhere a visitor and Google can read it. 7. There is real proof on the homepage: a review count, a license, named past jobs or clients. Stock badges and invented stars do not count. 8. The photos are of your actual work, team or vehicles, not stock images. 9. The contact form sends. You tested it this month and the message arrived. 10. The homepage loads in under three seconds on a phone over cell data and nothing overlaps or hangs off the screen. 11. The address, hours and phone on the site match your Google Business Profile exactly. 12. Google Analytics 4 or Microsoft Clarity is installed and recording, so you can see how many people visit and what they do. If you do not know, the answer is no. Scoring: count the yeses. 10 to 12, the site is doing its job and the remaining noes are quick wins. 7 to 9, fix the noes in order of cost to you this month. 6 or below, the site is losing you work and it is worth a proper rebuild conversation.
Would rather have it done?
This is something we already run for clients. Send the intake and name this playbook; we will come back within a business day.
Goes well with
Weekly website health check
A 15 minute Monday routine that catches broken forms, dead pages and dropped rankings before they cost you a month of leads.
Site launch checklist so Google can find you
The 18 things that must be true on launch day or Google and your customers will not find the new site.
Homepage rewrite in plain English
Rewrites your homepage so a stranger knows what you do, where and for whom in the first five seconds, with the proof and the next step right below.