Job description for your website assistant
Produces the instructions that define your website assistant: its name, its job, how it talks, what it is allowed to say and what it never says. You get a document to hand to whoever is building the assistant.
Who it is for: An owner adding an AI chat assistant who wants it to sound like the business, not a bot
An AI assistant on your website is a new hire that works 24 hours a day and never gets trained unless you write the training down. Without clear instructions it will guess at prices, promise timelines and apologize in a voice that sounds nothing like you. This prompt writes the job description, which is the single most important file in the whole project.
Gather first
- What you want the assistant to do: answer questions, collect lead details, book calls, help existing customers.
- The things it must never do: quote prices, give legal or medical advice, promise dates, discuss competitors.
- How you talk to customers. Pull two or three real emails you are proud of.
How to use it
Run the prompt and read the output as if it were a new employee handbook. Change anything you would not say to a customer. Give the finished version to the person or company building the assistant. Revisit it after the first month of real conversations.
What good looks like
A stranger could read the document and act as your front desk for a day without embarrassing you.
You are helping a small business write the instructions for an AI assistant that will live on its website and talk to visitors. The output is a complete brief the owner will hand to whoever builds the assistant. Plain English, no jargon, no exclamation points, no em dashes. My business: [PASTE BUSINESS NAME, WHAT YOU DO, AND WHERE] Who visits our site and what they want: [PASTE 2 TO 4 VISITOR TYPES AND THEIR GOALS] What I want the assistant to do: [PASTE: ANSWER QUESTIONS, COLLECT LEAD DETAILS, BOOK A CALL, HELP CURRENT CUSTOMERS] What it must never do: [PASTE: QUOTE PRICES, PROMISE DATES, GIVE LEGAL OR MEDICAL ADVICE, DISCUSS COMPETITORS] How we talk to customers (paste 2 or 3 real messages you are proud of): [PASTE] How a visitor reaches a human: [PASTE PHONE, EMAIL, BOOKING LINK] Our hours and typical response time: [PASTE] Write the brief with these sections: 1. Name and role. Propose three first names that fit our business. Write the assistant's one sentence job description. 2. Who it serves. The visitor types I listed and what a good outcome looks like for each. 3. Voice. Five rules for how it writes, each with a short example drawn from the messages I pasted. Cover sentence length, warmth, and words to avoid. 4. What it may do. A clear list of allowed actions and topics. 5. What it never does. A clear list, each item with the exact sentence to say instead (for example when asked for a price). 6. Collecting lead details. The questions it asks, in order, and when to ask them (never in the first message). 7. Handing off to a human. When it offers a person, what it says, and what it passes along. 8. Honesty rules. It says "I do not know" and offers a human when unsure. It never invents facts, reviews or availability. It says it is an AI assistant if asked. 9. Opening message. The first line a visitor sees, under 25 words. Rules: build everything from the facts I gave you. Mark any assumption with [CONFIRM].
Would rather have it done?
This is something we already run for clients. Send the intake and name this playbook; we will come back within a business day.
Goes well with
Fact sheet your assistant answers from
The 18 pieces of information to collect in one document before your assistant goes live, so it answers from facts instead of guessing.
Testing your assistant before launch
Twenty questions to ask your assistant before it talks to a real customer, covering the easy ones, the trick ones and the ones that should go to a human.
Hand off rules: when the assistant gets a human
Writes the exact rules for when your assistant should stop and bring in a person, what it says while doing it and what it sends you.