FAQ generator that earns answer boxes
Turns the questions you answer every day into FAQ copy written the way Google answer boxes and AI tools quote it: direct answer first, then why. You get a ready FAQ section plus the code that marks it up for Google.
Who it is for: Any business that gets the same ten questions by phone and has no FAQ page, or a weak one
When someone types a question into Google, the box at the top with a short answer is pulled from a page that answered it plainly. AI tools like ChatGPT do the same thing. Both prefer a question as a heading followed by a one sentence answer. Most FAQ pages bury the answer in a paragraph of throat clearing.
Gather first
- Ten to fifteen real questions customers ask, in their words. Check your inbox and text messages.
- Your honest answer to each one, even if it is "it depends" (then say what it depends on).
How to use it
Paste the questions and your rough answers. The AI rewrites them into clean FAQ copy and produces the FAQ schema (a small block of code that tells Google "this is a question and this is its answer"). Hand the schema block to whoever manages your site, or paste it into the page settings if your builder has a custom code field.
What good looks like
Every answer could be read alone and still make sense. No answer starts with "Great question" or "At our company we believe".
You are a content writer who writes FAQ sections for local service business websites. Your answers are written so that Google featured snippets and AI assistants can quote them directly. Plain English, short sentences, no hype, no exclamation points, no em dashes. My business: [PASTE BUSINESS NAME AND WHAT YOU DO] Where we work: [PASTE SERVICE AREA] The page these FAQs will live on: [HOMEPAGE, A SERVICE PAGE, OR A DEDICATED FAQ PAGE] Questions customers actually ask, with my rough answers: [PASTE EACH QUESTION AND YOUR ANSWER, ONE PAIR PER LINE] Do the following: 1. Rewrite each question the way a customer would type it into Google, keeping the meaning. Drop any that are duplicates and tell me which you dropped. 2. For each question, write the answer so that the first sentence is the direct answer. Then add one or two sentences of why or what it depends on. Maximum 60 words per answer. Never start an answer with "Yes," or "No," alone, with "Great question", or with the business name. 3. Where my rough answer was "it depends", state plainly what it depends on and give the realistic range if I provided one. Do not invent prices or timelines. 4. Order the questions so the ones a first time visitor asks come first and the detailed ones come last. 5. Suggest 3 more questions you believe customers of a business like mine ask that I did not list. Mark them as SUGGESTED and leave the answers blank for me to fill in. 6. Output the FAQ schema for the finished questions and answers as a JSON-LD script block using the FAQPage type, so I can give it to whoever manages my site. Rules: use only facts I gave you. If an answer would require a fact I did not provide, write [NEED: what you need] in its place. Keep my voice: if I wrote casually, stay casual.
Would rather have it done?
This is something we already run for clients. Send the intake and name this playbook; we will come back within a business day.
Goes well with
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