Websites
Content management system CMS
The tool you log into to change words, photos and pages on your site without touching code. WordPress is the best known. Many modern sites use a lighter one or a simple admin screen built for the owner.
Why it matters for your business
You should be able to fix a price or add a project photo yourself at nine at night. A CMS that fits your business makes that easy. One that does not (too many plugins, too many menus) means you stop updating and the site goes stale.
In practice
A painting company's site has an admin page with exactly three things: add a project, edit a service, post a blog. Nothing else to break.
Related terms
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