Measuring
Key performance indicator KPI
A number you have decided matters enough to watch regularly, because it tells you whether the business is moving the right way: leads per week, close rate, average job size, response time.
Why it matters for your business
Everything can be measured. Only a few things should be watched. Picking three to five KPIs and tracking them the same way each month is how you notice a slide early and know whether a change helped.
In practice
A landscaper watches four numbers: new leads, quotes sent, quotes won, and average monthly contract value. Each appears on one dashboard with last month next to it.
Related terms
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