Websites
Conversion rate
The share of visitors who do the thing you wanted: fill out the form, call, book. One hundred visitors and three forms is a three percent conversion rate.
Why it matters for your business
Traffic is vanity until it converts. Doubling your conversion rate has the same effect as doubling your traffic, and it is usually cheaper. It also tells you whether a page problem is attention (nobody comes) or persuasion (they come and leave).
In practice
A cabinetry site gets steady traffic but few quote requests. Shortening the form from twelve fields to four and adding a phone number at the top gets tested, and the result is measured in Google Analytics.
Related terms
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