Measuring
Heatmap and session recordings
A heatmap colors your page by where people click, tap and scroll. Session recordings replay anonymous visits so you can watch where someone got stuck. Microsoft Clarity does both for free.
Why it matters for your business
Analytics tells you that people left. A heatmap shows you why: the button nobody sees, the form field everyone abandons, the section nobody scrolls to. Ten minutes of recordings often explains a month of numbers.
In practice
Recordings on a painting company's site show phone visitors tapping a photo gallery that is not a link. Making the photos open a project page fixes the dead end.
Related terms
Want this handled rather than explained?
Two minute intake. A real person reads every one and replies within a business day.