Websites
Mobile first
Designing the website for a phone screen first, then adapting it for tablets and desktops, instead of the other way around.
Why it matters for your business
For most local businesses, most visitors arrive on a phone, and Google ranks sites based on the mobile version. A site that looks fine on a laptop but needs pinching and zooming on a phone is losing the people most likely to call.
In practice
A painting company's site puts a tap-to-call button and a short quote form at the top of the phone layout, with the long portfolio gallery further down.
Related terms
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