Getting found
Backlink
A link from someone else's website to yours. Search engines treat each one as a vote that your site is worth showing.
Why it matters for your business
Links from trusted, relevant sites (a local news outlet, a trade association, a supplier) raise your standing in search. Links from spammy directories do nothing or hurt. A handful of real ones beat hundreds of junk ones.
In practice
A builder in Delray Beach gets listed on the local home builders association site and is mentioned in a regional magazine feature. Both link back to the builder's website.
Related terms
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