Getting found
Search engine optimization SEO
The work of making your website show up when people search Google for what you sell. It covers how the site is built, what the pages say, and who links to you.
Why it matters for your business
Most new customers start with a search. If your site is not on the first page for the things you do in the places you serve, those people call someone else. SEO is how you get in front of them without paying for every click.
In practice
A painting company in Boca Raton has one page for interior painting and one for exterior painting, each written for that service, so Google has a clear page to show for each search.
Related terms
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