Getting found
Generative engine optimization GEO
Making your business show up in answers written by AI tools like ChatGPT, Gemini and Claude. Instead of ranking a link, the goal is to be the business the AI names and describes correctly.
Why it matters for your business
More people now ask an AI for a recommendation instead of scrolling results. Those tools pull from pages that state facts plainly: who you are, where you work, what you do and for whom. If your site is vague, the AI skips you or gets you wrong.
In practice
A custom home builder in Delray Beach has a clear about page, service pages that say exactly what it builds and where, and FAQ answers written as direct statements an AI can quote.
Related terms
Want this handled rather than explained?
Two minute intake. A real person reads every one and replies within a business day.