Software and apps
Integration
Connecting two tools so they share data without someone copying it: the form into the CRM, the CRM into the calendar, the calendar into the text reminder.
Why it matters for your business
Most wasted office hours are retyping. Each integration removes one of those jobs and one place for a mistake. Some are built in, some use a connector like Zapier, some are custom. The question to ask every vendor is "what does this connect to".
In practice
A painting company's Calendly bookings create a CRM contact, a Google Calendar event and a text reminder to the estimator, with nobody entering anything twice.
Related terms
Customer relationship managementAutomation ruleModel Context ProtocolApplication programming interfaceWebhook
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