Leads and CRM
Speed to lead
How long it takes you to respond after someone reaches out. Measured in minutes, not days.
Why it matters for your business
The first business to respond often wins the job, because the person is still in the moment and has not called the next name yet. The first touch can be automated so it is instant, then a real person follows.
In practice
When a quote request comes in, a painting company's system texts the homeowner within a minute to confirm it arrived and offers two times for a call. The estimator follows up personally within the hour.
Related terms
Want this handled rather than explained?
Two minute intake. A real person reads every one and replies within a business day.