AI at work
AI assistant
A chat tool powered by a large language model that answers questions, drafts text and helps with tasks in plain conversation. Claude and ChatGPT are examples. A business can put one on its website or inside its own tools.
Why it matters for your business
An assistant set up with your business facts can answer the same twenty questions your front desk answers all day, around the clock, and hand off a lead when someone is ready. Internally, it drafts emails, summarizes calls and pulls reports.
In practice
A shuttle company's website assistant answers "do you run on weekends" and "what does it cost for a hotel", collects contact details, and drops the conversation into the CRM for the sales team.
Related terms
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