AI at work
AI agent
An AI that does not just answer but takes steps: looks things up, fills in forms, sends messages, updates records, and works toward a goal across several actions with limited supervision.
Why it matters for your business
An assistant helps you work. An agent does the work. That is the difference between "draft a follow up" and "follow up with every quoted lead who has gone quiet, and tell me who replied". The guardrails you give it matter as much as its skill.
In practice
A sales agent for a builder checks the CRM each morning, drafts follow ups for stale leads, sends the approved ones, logs the activity, and books calls on the calendar when someone says yes.
Related terms
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