Websites
SSL certificate SSL
The certificate that puts the padlock and "https" in front of your web address. It encrypts what passes between the visitor and your site.
Why it matters for your business
Browsers mark sites without it as "Not secure", which stops people cold on a quote form. Google also favors secure sites. Modern hosting includes it free and renews it automatically, so there is no reason to go without.
In practice
A law firm's contact form shows a security warning on phones because the certificate lapsed. Hosting that renews it automatically removes the problem for good.
Related terms
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